Google has unveiled a new collection of experimental Chrome User Experience Report (CrUX) metrics which assess the impact of advertising on actual user experience. The aim of these metrics is to offer insights to publishers and advertisers, with potential implications for SEOs and website owners regarding its future relevance as a ranking factor.
CrUX, which stands for Chrome User Experience Report.
The Chrome User Experience Report (CrUX) is a collection of real user browser experiences in Chrome, commonly known as Field Data, that is used to generate the field data in Google’s PageSpeed Insights Core Web Vitals.
The information is gathered from Chrome users who have agreed to have their online activities anonymously tracked. It includes data from Chrome users on various operating systems such as Android, ChromeOS, Linux, MacOS, and Windows, while platforms like Chrome on iOS are not included.
Google’s Quadruple Ad Experience Indicators
The Ad Experience metrics comprise four pieces of data.
- Ad Count
- Ad Density
- Ad Weight: Central Processing Unit
- Ad Weight: Network
Chrome’s announcement clarifies the purpose of each metric.
The Ad Count feature calculates the number of visible ads on a webpage by tracking the average count of separate ad frames that are visible in the viewport while the user is scrolling.
Ad Density is the calculation of the space occupied by advertisements on a webpage as the user scrolls, represented by the average portion of the visible viewport taken up by ad frames.
The ad weight: CPU measures the total computational burden resulting from loading and executing ad scripts and assets.
The ad weight network evaluates the total network traffic impact from loading and running ad scripts and assets.
Availability of products
Chrome plans to provide data via the CrUX API, CrUX History API, and Chrome DevTools’ Ad panel, with future inclusion in the CrUX BigQuery dataset for broader analysis.
Image provided by Shutterstock/Mongta Studio was highlighted.